Ryan Reynolds to Uncover the Truth in Advertising

Ryan Reynolds is in final negotiations to star in Truth in Advertising

Ryan Reynolds (upcoming Deadpool) is in final negotiations to star in dramedy Truth in Advertising, to be directed by Roger Michell (Notting Hill, Hyde Park on Hudson, Changing Lanes), it was announced today by The Solution Entertainment Group’s co-founders and partners, Lisa Wilson and Myles Nestel who are financing and producing the film alongside Lynn Hendee (Summit Entertainment’s Ender’s Game) and William Chartoff (Warner Bros.’ upcoming Creed).

The Solution is handling the international rights to Truth in Advertising and will introduce the project to buyers at the upcoming American Film Market. WME is representing North American rights and arranged the financing.

Set to start principal photography Q2 2016, the screenplay was written by John Kenney, who adapted the script from his critically-acclaimed debut novel of the same name.

When Fin Dolan’s (Reynolds) boss asks him to cancel his Christmas vacation to work on an ad campaign, his best friend announces that she has just been proposed to and his estranged father lands in the hospital, Fin begins to wonder why everyone else is moving forward with their lives while he is stuck in neutral.

A frequent contributor to The New Yorker, Kenney’s novel was published in October 2013 by Simon & Schuster. He won the Thurber Prize for American Humor in 2014 for the novel which takes a satirical look at corporate and consumer culture.

“John Kenney has adapted his genius novel beautifully and crafted a smart, funny modern tale which analyzes society’s obsession with consumerism. His script is in safe hands with Roger Michell who previously explored our media-crazed culture in ‘Notting Hill.’ The charismatic Ryan Reynolds is perfect for the role of the everyday advertising executive trying to find his way in a confusing world,” said Wilson and Nestel.

(Photo credit: Getty Images)

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